Hublot and Jeff Koons have unveiled a new collaboration, bringing the American artist’s distinctive approach to form and material into dialogue with the finest of contemporary watchmaking. The partnership marks the appointment of Koons as Hublot’s new ambassador, connecting his transformation of ordinary objects with the Swiss luxury watchmaker’s focus on technical innovation, precision and craftsmanship.
Known for turning familiar objects into dramatic works of art, Koons has spent more than four decades exploring form, scale and material. Hublot similarly approaches watchmaking through experimentation, combining traditional craftsmanship with new materials and technologies.
Reflecting on the partnership, Koons stated: “Hublot and I have always shared a fascination with the material sciences. As an artist, I always want to be able to try to transcend an object, a material, into the viewer being able to find more meaning in the finished work than just its individual parts. Hublot uses all the technology of making master timepieces and also uses the material sciences to transcend the object into representing something that all of us can find even more relevant and meaningful. Hublot is a manufacturer of depth, where materials are reinvented, movements refined and design reengineered with purpose.”
Hublot CEO Julien Tornare noted: “We are proud to collaborate with Jeff Koons. Few artists have transformed contemporary culture in the way that he has done, turning everyday objects into global icons through scale, precision and uncompromising execution. This partnership reflects exactly where Hublot stands today: substance. It is great to share with Jeff what Hublot has always thrived on, namely the tension between tradition and disruption, mechanics and emotion, and innovation and craftsmanship, revealing that beneath the boldness lies extraordinary discipline and beneath the surface lies mastery.”
The partnership reflects a shared commitment to experimentation and craftsmanship, bringing Koons’s artistic exploration into dialogue with Hublot’s technical expertise.
