If one is searching for both class and top-notch engineering, no vehicle quite fits the bill like a BMW. Now more than ever, with myriad options flooding the automobile market, sifting through to find a car that truly resonates on both these levels can be a real challenge.
BMW tackles this conundrum with aplomb through its new BMW 7 Series Suhail Edition. Designed as a limited edition 50-car release, it combines both elegance and seamless function, while also being highly customisable to individual tastes. With its name taken from the star known as Suhail (the Arabic name for Canopus), it has been especially created with the Middle Eastern client in mind. The very reference to one of the stars historically celebrated as heralding the end of the intense summer heat, and the start of the cooler months, reflects a deep understanding of the region’s heritage.
Combining the poetic aspects of the night sky with the innovative and supremely crafted approach of BMW is a daring exercise, but the new release proves that these elements can not only coexist but also reinforce each other. “The BMW 7 Series Suhail Edition is more than a celebration of automotive excellence, it is also a tribute to the cultural legacy, craftsmanship and forward-thinking spirit of the Middle East,” says Karim-Christian Haririan, Regional Director of the BMW Group Middle East. “With only 50 examples worldwide, the Suhail Edition represents the potential of BMW Individual, crafted for those who value meaning, beauty and innovation in equal measure.”
Haririan’s words resonate from the outset, with the vehicle’s exterior speaking for itself. The two-tone paint finish in both Night Blue metallic and Oxid Grey metallic, both BMW Individual colours, combined with the statement kidney grille and BMW crystal headlights, combines beloved classic design elements with an artful and eye-catching modernity. The sleekness of the paint finish is reminiscent of the night sky, vast and impenetrable but with a sheen that recalls the flash of a shooting star set against the deep blue of the night. In an inspired choice which provides a seamless transition and cohesive experience for drivers and passengers alike, the night-time colour palette continues in the interior, complete with Night Blue accents.
Further aspects underline the commitment to consummate style and excellence. Each headrest and cushion is delicately embroidered with the Suhail constellation logo, a motif which reappears in other elements of the vehicle’s interior, including the dashboard, side headrests and C-pillars. These subtle details continue the narrative of the BMW 7 Series Suhail Edition, with the elegant energy of the night as the guiding light throughout. Ambient light subtly brings out the additional design facets of the interior, including the stitched BMW Individual Merino Leather and BMW Individual Taupe Grey/Night Blue aspects, which are further enhanced by an oak mirror-finish wood trim and grey-metallic high-gloss.
In addition to the refined and eye-catching design elements, the BMW 7 Series Suhail Edition goes one step further. Those who are able to acquire this limited-edition vehicle will not only benefit from its refined design but also from a seamless user experience at the height of innovative luxury. The Curved Display, brought to life by the Operating System 8.5, is combined with gesture and voice controls to provide intuitive and smooth driving. Drivers will also have the opportunity to access real-time digital services and intelligent navigation through BMW ConnectedDrive, as well as remote interaction with the My BMW App.
Particular attention is also paid to the vehicle’s passengers, whose journey is pushed to the height of comfort by the fully reclining seats, individual touchscreens and BMW Theatre Screen with 31.3-inch 8K display. Every single drive is an opportunity to truly escape from the outside world through a unique and luxurious cinematic experience.
While each BMW Series 7 Suhail combines innovation and elegance, it is the highly customisable aspects that will surely draw the attention of real connoisseurs. Each step of the way, there are opportunities to step away from the crowd and create a vehicle that truly reflects the individuality of the driver. From customisable paint colours to a range of exclusive materials and inlaid motifs, two cars in the 50-edition limited run will be the same, each reflecting the tastes and preferences of its owner.
The BMW Series 7 Suhail is a luxury experience in itself. It combines the beloved refinement of the classic BMW with innovation and cultural heritage, creating an all-encompassing adventure for both drivers and passengers alike. It presents an opportunity to step into another world, with every single aspect of the journey in this unique vehicle designed to transport those fortunate enough to ride in it far into the mysteries of the night – to a realm where a car is not just a car but also a reflective extension of the person who owns it.
